Kerala to rope in Steffi Graf to promote ayurveda

Thiruvananthapuram, June 24: The Kerala cabinet on Wednesday approved the finalising of a contract with German tennis icon Steffi Graf to promote ayurveda in the state's Visit Kerala campaign, Chief Minister Oommen Chandy said.

"The sanction has been given for the tourism department to see that talks are held with her agents to ensure she endorses Kerala Tourism and ayurveda," Chandy told reporters here after the weekly cabinet meeting.

Steffi Graf

Graf is a 22-time Grand Slam winner and is reported to have a global fan, making her the best face to promote Ayurveda. 

Graf, a former World No.1, will be roped in for the 'Visit Kerala' Season of Surprises 2015-16. Many German tourists visit Kerala. It is also reported that Kerala state government has also approached many other stars including Shah Rukh Khan. However, Graf is likely to have an edge over others as she has spoken about Ayurveda on several events and on her social media accounts.


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