Patna, Jul 2: Banking on catchy tunes and exuberant lyrics, JD(U) today released its campaign song 'Bihar mein bahaar ho, Nitishe Kumar ho' (Let there be prosperity in Bihar, let there be only Nitish Kumar) for the forthcoming Assembly elections in the state.
The song was made public by state JD(U) president Vashistha Narayan Singh amid much fanfare simultaneously with the launch of 'Har ghar dastak' campaign of the party.
JD(U) insiders said the song was prepared after a research of two-and-a-half months under guidance of Prashant Kishore, who was formerly associated with innovative social outreach strategies during Narendra Modi's prime ministerial campaign and now hired by Bihar Chief Minister Nitish Kumar to spearhead JD(U)'s poll campaign in the state.
The 4.21 minute-long song has been tailor made to showcase developments made in Bihar over the last 10 years during which Kumar was at the helm of affairs. It uses the word 'Nitishe' which in colloquial language means 'only Nitish'.
"The song showcases the developmental efforts by the government, hints at how the downslide of the state stopped and an upward movement started. It points at the way pride has been brought to Bihar and how there is nobody else like Nitish Kumar," a leader associated with JD(U) poll campaign said.
By straightaway connecting 'bahaar' (prosperity) and development with Nitish Kumar in the state, the song tries to stymie the BJP, which will definitely bank on its slogan for a change in governance in the coming elections.