How NITI Aayog's Rs 1 crore lucky draw will work

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Transact digitally and you stand a chance of winning a mega award of Rs 1 crore provided you are a consumer. The NITI Aayog today announced that it is introducing the Lucky Grahak Yojana and Digi-Dhan Vyapari Yojana.

Under this scheme if a consumer makes a digital payment of more than Rs 50 and less than Rs 3,000 daily he or she stands a chance of winning awards. In the case of a merchant who transacts digitally a mega award of Rs 50 lakh has been announced.


The estimated expenditure for the program is Rs 340 crore. Awards will be on daily, weekly and mega basis. Mega awards will be announced on April 14, 2017. The mega award under 'Lucky Grahak Yojana' will be Rs 1 crore, Rs 50 lakh and Rs 25 lakh for consumers and Rs 50 lakh, Rs 25 lakh and Rs 5 lakh for merchants.

NITI Agyog's CEO, Amitabh Kant said that NPCI will announce 15,000 winners of Rs 1000 each for next 100 days, starting from December 25. 15000 consumers will be given Rs 1000 each on a daily basis for 100 days and 7000 customers will be rewarded on a weekly basis with maximum prize of Rs 1 lakh.

7000 weekly awards with a maximum award of Rs. 50,000 will be given out to each merchant under Digi Dhan Vyapari Yojna. For consumers, digital transactions from November 8, post demonetisation, will be taken into consideration while for merchants digital transactions starting December 25 will be considered.

Separate incentives will be awarded to consumers and merchants on digital transactions. Beneficiaries will be chosen through a random draw of digital transaction ids, Kant also said.

What is covered?

All transactions made via RuPay, (Unstructured Supplementary Service Data)USSD, Unified payment interface(UPI) and Aadhar enabled payment systems will be covered under the program.

What is not covered?

Transactions above Rs 3000 and below Rs 50 will not be covered. Person to person and business to business transactions will not be counted. Transactions through credit cards and e-wallets will not be covered. The scheme focuses on the poor/middle class and the merchants, Kant also said while adding that the same was being done to promote digital payments.

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