Panaji, Feb 4: It seems the Election Commission has learnt how to woo women voters. In Goa, the EC has set-up several 'pink' polling booths across the state to encourage women voters to exercise their democratic rights.
Since 'pink' colour is generally associated with women, so the EC has designed several pink-coloured theme polling booths in the state.
As Goa voted on Saturday, the EC also gifted pink teddy bears to first-time women voters as a mark of appreciation.
An EC official said that this was a 'fun' way to tell women voters that how important it was to vote and elect their leaders.
"The idea was to spread the message of exercising voting rights among the women voters," the official added.
The assembly elections for 40 seats in Goa were held on Saturday. The results will be announced on March 11.
In the last assembly elections in 2012, the Bharatiya Janata Party and Maharashtrawadi Gomantak Party alliance removed the Congress from power in the state.
This time, the BJP's main rivals are the Congress and the Aam Aadmi Party. The voting in the state began from 7 am on Saturday. Defence Minister Manohar Parrikar was among the first few voters to cast their votes in Panaji, the capital city of the coastal state.