Four Bengali sweets to get Geographical Identification tag

Malda, Feb 23: Four sweetmeat delicacies of West Bengal are likely to get the Geographical Identification (GI) tag to protect them from cheap imitation. Among them are Moa' of Jainagar, ‘Sarpuria' of Krishnagar, and ‘Sitabhog' and ‘Mihidana' of Burdwan, said the Director of Food Processing Industries, Jayanta Kumar Aikat.

The GI tag is given to products that belong to a specific geographical location and bears the tastes of ingredients that are specific to that place. While 'moa' is made of puffed rice mixed with date palm jaggery, 'Sarpuria' is made of milk cream. Mihidana and Sitabhog are rice-based sweets from Burdwan.


At the inauguration of a "sweet fair", Aikat said that the GI tag is necessary for protection against imitation and to preserve their quality. The Centre is also likely to export these sweets and the GI tag is helpful.

Apart from the four sweets, products from 9 districts were also on display, which included ‘Langcha' of Shaktigarh, ‘Chamcham' of Belakoba, ‘Jalbhara' of Hooghly, ‘Chhanabara' of Murshidabad and ‘Ras-kadamba' of Malda.

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