New Delhi, Feb 9: Western ways of displaying affection on Valentine's Day always find some or the other opposers. In 2015, Saffron outfit Hindu Mahasabha opposed it by floating its own traditional equivalent to celebrate the festival of love in the form of Basant Panchami.
This time a new opposition has come up which says this February 14, worship your parents instead of celebrating Valentine's Day. A series of billboards put up at Delhi Metro stations by a religious group, which also endorsed police action against couples says so.
Asaram is lodged in jail in connection with a sexual assault case.
The ads bear two contrasting pictures; one showing two kids worshiping their parents and the other showing a young couple holding each other's ears as policemen stand nearby.
"Police take strong action against those indulging in degenerate activities by celebrating Valentine's Day in broad daylight. Don't celebrate Valentine's Day," the message in the posters say.
When contacted, a functionary of 'Bal Sanskar Kendra', the organisation behind the posters, said the objective of the ad campaign was to make youngsters "aware" that Valentine's Day was "against Indian culture".
"The picture depicts the plight of a couple who were caught celebrating Valentine's Day in a public park at Raipur where the state government officially celebrates 'Matri Pitri Pujan Diwas'. We want other state governments to come up with similar orders," Manish Goswami, the functionary said.
The posters also made a few wonder about the advertising policy of DMRC. "I guess Delhi Metro will put up just about anything if you pay them enough money," Govind RS posted on Facebook. A DMRC executive said the company follows the Delhi Outdoor Advertising Policy, 2008 and does not have its own policy in this regard.
Unlike DMRC, Transport for London, which runs the vast London subway train service, has its own advertising policy.
"Technology wise we compete with west, #mentality wise we compete with 19th century !!" one Hamraj Singh posted on Twitter, while a tweet by one Shalu Dyani reads, "Asaram Bapu's ads in Delhi Metro threatening couples celebrating Valentines! DMRC has some serious explaining to do."
(With inputs from agencies)