He further added,"The Big Billion Day is an unprecedented day for us as this is the biggest sale ever in India. We are delighted by the overwhelming response from our customers since 8 am today. With a range of exciting offers on quality products at disruptive prices available throughout the sale period, we have created history in Indian e-commerce."
A statement released by the company acknowledged the problem that the customers faced, but it also said,"Our technology team has been dedicated towards addressing errors and providing constant support to accommodate the largest scale of traffic and customer visits e-commerce has witnessed across the country."
The company said that the site got a billion hits on Monday after the sale started at 8 am. "Our teams and sellers worked days and nights to make this sale a success - and our efforts paid off. We got a billion hits on our site today and achieved our 24 hour sales target of $100 mn in GMV in just 10 hours. We are truly humbled by the immense faith our customers have shown in us. And this inspires us to dream bigger," the statement further added.