According to the survey, since July 2013, Narendra Modi's popularity has been surging. In July 2013, Modi had got 19 per cent backing and it went up to 34 per cent in January 2014 and remained same in March and then touched 37 per cent.
Around 27 per cent respondents who participated in the survey had no opinion on the leadership. It means one-fourth of India has no choice.
The survey finds that among upper castes and lower class OBCs, Modi is the most popular PM choice. Among the Hindu upper castes it is 55 per cent and lower OBC's 46 per cent. He has substantial support among even upper OBCs (38 per cent), STs (35 per cent) and SCs (29 per cent) respectively.
Support for Modi among the Muslims is the lowest with just 9 per cent backing him.
Meanwhile, Rahul Gandhi has highest support among the Muslims with 35 per cent backing him for the post of Prime Minister. Among the Hindu upper castes and lower OBCs, he has got just 9 per cent and 11 per cent support respectively.
Interestingly, in the PM preference by age group Modi's popularity is highest among young voters and it decreases with age. Among the youth in the age group of 18-22 years Modi has got 44 per cent backing and among the voters above 56 years and more, he has got 31 per cent support.
Rahul Gandhi has got the highest 18 per cent support among the age group of 22-25 years and has got 14 per cent support among the voters above 56 years and more.