Bengaluru, Nov 14: On the occasion of Children's Day, celebrated every year on November 14, Childline Bengaluru has kick-started its campaign--Childline Se Dosthi (CSD)--on Monday.
The week-long campaign, which will end on November 20, is an attempt to reach out to the masses to create awareness about various problems faced by underprivileged children.
Childline is a country-wide NGO which helps children in times of emergency, through its toll free number 1098.
"In India, millions of children are homeless and out of school. They have no access to shelter, food and education. They are subjected to brutality and torture. We also have millions of children who are working in homes, dhabas and industries, in spite of a ban on child labour. The campaign is to engage civil society to reach out to underprivileged children and help them," said Nagasimha G Rao, nodal coordinator of Childline, Bengaluru.
"The aim is to capture the attention of those who are unaware about Childline and its ongoing efforts to support as well as help people play their part in protecting children," he added.
As a part of the campaign, the members of Childline and several kids will visit schools, police stations, legislative assembly and other public places.
"The children will tie friendship bands--especially designed for the campaign with a Childline logo on it--on the wrists of teachers, police, politicians and common man to build friendship with them. Then we will explain to them that they can help children in distress by getting in touch with us through our toll free number 1098," said Rao.