Srinagar, Nov 24: BJP has hit the election campaign in a very innovative manner, leaving behind all its contenders behind. The Muslim-dominated Kashmir valley may now see glimpses of Narendra Modi during the break hours of their favorite Pakistani shows-Mastana Mahi and Badi aapa-on Zindagi channel, which is a hot favorite in the valley.
There is more to it; Modiji can be seen speaking in chaste Urdu wooing voters to do justice to the assembly elections in Jammu and Kashmir.
Moreover, they have taken to the cover of top local newspapers like Greater Kashmir and Rising Kashmir. Rising Kashmir editor Shujaat Bukhari said,"The campaign pattern is different this year. The BJP tops in sustained poll campaign advertisements in the valley compared to big regional parties."
The editor further added,"(Prime Minister Narendra) Modi, Amit Shah and Jatinder Singh remain the faces of BJP campaign on almost all local dailies."
Meanwhile, the BJP is also using Modi's Ladakh speech where he is speaking of the three Ps paryavaran (environment), paryatan (tourism) and prakash (power) at a radio jingle on local FMs.