Nadda told the media here: "BJP president Amit Shah had dedicated the year 2014-15 for membership drive during our national executive meet Aug 9."
He said: "We got tremendous mass support during the general election and our social welfare schemes and the leadership of Prime Minister Narendra Modi further got people's blessings in the assembly elections in Haryana and Maharashtra."
He added: "We are launching this drive to enable people's participation in our social welfare programmes."
He said the message of the campaign is "strong BJP, strong nation".
Nadda said the drive will be launched online too, whereby people can get themselves registered as members via SMS.
There will be three national level awareness workshops in Bangalore, Delhi and Kolkata on Oct 29, 30 and 31 respectively.
The drive will end March 31 next year.