The slogan is "ABKI BAAR, MODI SARKAR" (This time, Modi government).
NDA's Prime Ministerial candidate for 2014 Lok Sabha elections and Chief Minister of Gujarat since 2001, Narendra Modi has been holding election campaign rallies all across the country, with other BJP leaders.
It may be recalled that BJP had launched a similar slogan in 1998 as "Abki Bari Atal Bihari", when the former prime minister Atal Bihari Vajpayee was at the helm of politics.
Many opinion poll surveys have indicated that the NDA government will form the government at the Centre in the upcoming elections.
The BJP's slogan campaign has been reportedly managed by admen Piyush Pandey, Prasoon Joshi and Sam Balsara.
With the nation agreeing to "Modi wave", the BJP's Modi- centric poll slogan may reap positive fruits in the upcoming elections. The billboards with Modi's punchline are being put up across the country.
The elections will start from April 7 and will last till May 12 and are spread across 36 days.
The counting of votes will take place on May 16- a very crucial day for India- when the next leader of the country will be announced.