Bengaluru, Dec 15: Selfie fad, a byproduct of advanced technology, has captured the imagination of many. The new advent no doubt has swiftly seeped into the sociology of the world.
In the recent past, the Modi government availed this modern trend to promote importance of girl child. #SelfiewithDaughter campaign rocked social media with many posting selfies with their daughters to display solidarity to the government's policy.
Here is a unique team, that probably took cue from Modi's meaningful campaign. The team has recently kicked off a social media campaign, 'Selfie with Kasa' (garbage) to highlight the plight of IT city marred with pile of unsegregated wastes and bring awareness on unlawful junking, besides an effort to wake up the BBMP to the garbage's call.
Bengaluru has come under scanner for quite a few times on waste management as authorities successively failed to put hold on alleged garbage mafia, apathy of the public over segregating wet and solid waste, and dumping of garbage in unauthorized dumping yards.
How it started?:
Rakesh Maiya, a tele-serial actor while in casual talk with a co-actor Ashwin Hassan gave birth to this idea of starting a selfie campaign as duo awe-struck by city's displeased state of garbage affair. "We felt we want to do something for the city. We daily undergo bizarre experience in the city over garbage problem."
Post discussion, Rakesh Maiya was quick to convey the same with his brother Anup Maiya to shape the campaign. Anup Maiya run an organization called Kannada Gottilla (Don't know Kannada) in which team of 25 mentors teach Kannada to people who do not know the language.
Anup Maiya says as many as 1000 people are learning Kannada and they have become the members of the organization through learning the language.
Anup, a compassionate on social issues resolved to rope in with his brother and in the month of Dec 2015 they launched the campaign. With over 25 days past, the Facebook page, Selfie with Kasa has attracted over 200 people to like the page and few also participating in the campaign by posting the selfie taken with pile of garbage in the city.
Rakesh sublimely says the idea is not to mock the BBMP, public and the state capital. He expressed key objective of the campaign is to spread awareness on dire condition in an unique way. "When we simply take selfies to post on Facebook, why can't utilize the same in a better way, perhaps to display social responsibility over garbage issue. Everyone is equally responsible for garbage menace," Maiya observed.
Maiya is content to witness good response from the social media users to this new awareness program. Many have taken photographs with heap of garbage strewn haphazardly in the vicinity of selfie originators. He added the selfie senders has to mention the place line and ward number as to bring it to the notice of BBMP waste managers.
At present, the strategy is to tag corporates and prominent politicians of the ward in the photos to spot light on the filthy condition. The team has tied up with Kannada Gottilla organization to invigorate human resource. On the other hand, group is planning to shoot short documentaries on garbage issue of Bengaluru.
Plans in the offing:
Anup Maiya, a co-founder of Kannada Gottilla, said he was impressed by the idea and chose to join hands with his brother, Rakesh. "The campaign that is at toddler stage is currently running at small scale and we have all the plans to push it to large scale."
#SelfieWithKasa was launched during the one year anniversary of Kannada Gottilla at MG Road. The prime effort is to bring awareness on waste segregation.
"We have friends in the Kannada Gottilla who are currently working in diverse countries, namely Italy, Sweden, France and others. And they would comprehensively study the segregation idea and see whether it could be adopted to Indian conditions." Anup divulged.