"We wish to clarify that there has been absolutely no problem with the fresh milk that we supply in the market. Based on the misrepresentation of facts by the said consumer, we infer that the expired milk used by the complainant was deliberately abused to malign the brand. As a brand owned by 3.5 million milk producers, we are serving you from last six decades and we take utmost pride in the quality that we provide to you," replied Amul on its Facebook page.
A Gurgaon resident, while trying to make cheese out of 'expired' milk, found the milk turning rubber-like upon heating. "... thought of making cheese out of the milk and when we started boiling the milk, within 2 min what came out is shown in these pictures. It is some dangerous substance that came out. I thank to god that my family did not consumed this milk. I wonder what would have happened if we would have consumed this," said the consumer on Facebook.
Amul clarified that the consumer called customer care on 10th morning and shared her experience of using Amul Gold Milk on the very same day. The "use by" date of the Amul Milk was 9th of October. The milk got expired in her fridge which was later used by the consumer.
The Amul customer care also questioned the consumer about 'change in date' of complaint post.
After Amul addressed the complaint, the consumer responded, "I happy to inform you all that amul executives met me on saturday regarding the issue and promised that they will going to take cognizance of the matter. Today again they have contacted me. A team of Q & A and production will be comming to meet me regarding the issue. I am hoping to hear good answers from them. I am glad that they have shown interest in their consumer complaint."
And the social media complaint 'war' is still on...