Shah who was addressing the BJP's National Executive Meeting spoke about a host of issues which included urging his party workers to sensitise the menfolk across the country on gender sensitivity.
With the government launching the Beti Bachao, Beti Padao programme it is important that this message reaches every nook and corner.The party workers should also strive towards sensitising the men folk on the issue of gender sensitivity, Shah also said.
Four programmes to adopt
Shah further told the gathering on the four programmes that must be adopted by every worker is the removing the manual scavenging, Beti Bachao-Beti Padhao, Swachh Bharat and Namami Gange.
These are extremely important and we need to also bear in mind that the government at the Centre has transformed the nation from scam ridden to welfare bound.
There is a new political culture and the party should focus heavily on both Dalits and Backward Classes. A special emphasis is needed to farmers as well, he also pointed out.
This government is here to stay for 20 years Shah said.
Shah urged the workers to get in touch with the manual scavengers and chalk out a rehabilitation programme and ensure that they benefit from the various government schemes.
Improve vote tally
Shah also said that the BJP will focus on the weaker states in the coming days.
"We have nearly 10 crore members and a data bank of 17 crore votes. These resources must be used to improve the position in the weaker states such as Kerala, Tamil Nadu, Andhra Pradesh, Telangana, Odisha, Assam, Tripura and West Bengal," he added.
Shah gave examples of where the membership campaign of the BJP has been very good but the votes that they got was not enough.
He said in Kerala there were 1.9 million members but the votes which the party got was 1.4 million.
Shah spoke about the need to have a training programme for the members and workers.
The Maha Sampark Abhiyan will be one such programme where party volunteers will reach out to those who have registered their name through missed calls and a training programme.
Shah said the training programme will focus on converting 15 lakh members into political activists.
The party has already appointed Muralidhar Rao for the programme, Shah also told the conclave.