Wikileaks is a non-profit organisation which tries to bring out the truth hidden by the governments from the common public.
The 43-year-old whistleblower journalist hopes that Indian youth's love for online shopping will transform him into a brand icon on the lines of the famous Argentine revolutionary, Che Guevara. Che Guevara T-shirts are a very popular amongst Indian youth.
Che was an Argentine Marxist revolutionary, who became a prominent figure of the Cuban Revolution. His name became synonymous to global insignia in popular culture and used by free thinkers around the world.
As per a TOI report, Olafur Vignir Sigurvinsson, an Iceland-based WikiLeaks representative, who had arranged a chartered plane for NSA whistleblower Edward Snowden's journey to Moscow, "India is one of the countries where awareness about WikiLeaks is the highest and Julian is excited about the proposition."
Branding of Wikileaks would also help the website for not only gain popularity but also generate the funds for the non-profit organisation, which runs on donations from across the world.
Gaurav Marya, chairman with Franchisee India, the company that is facilitating brand WikiLeaks' entry into the country, told TOI that he is hopeful that the e-commerce boom will give a leg up to the domestic merchandising industry.
The products like T-shirts and sweatshirts, sport taglines like 'Leaks exposing injustice' and 'Enemy of the state' will also be out in the online market. However, it will be interesting to see if this experiment will be a hit or turns out a flop market gimmick.