The NaMo tea stalls, which are already running in North Indian states like Bihar, is entering South India too. A youth platform to promote Modi, NaMo Peravai, has already opened a stall near Chithode in Erode district. They have plans to open more of such stalls in Coimbatore by January end.
Narendra Modi, before his political entry, was a tea vendor at Ahmedabad railway station.
In Tamil Nadu,Amma canteens opened by chief minister Jayalalithaa is a big hit. Amma canteen sells food at a discounted price. However, NaMo tea stalls will not offer any such discounts, said sources.
How it works
The organisers fund a local vendor to run the stall. they put up banners, posters and pamphlets about Modi in the stall.
Roping in a local vendor is easy as the vendors think they could earn more on Brand Modi. "We plan to have at least seven more NaMo tea stalls in Coimbatore this month, probably at Perianaickenpalayam, Thudiyalur and nearby areas," said Pravin Srinivasan, state co-ordinator, NaMo Peravai, Tamil Nadu.
"We started the tea stall on December 10 in Erode. The response has been good. The main idea is that people should ask about Modi and his way of politics and also read notices and pamphlets about Modi at the shop," said N Thamaraikannan, a 26-year-old NaMo Peravai member and college lecturer, one of the brains behind the NaMo stall in Erode.
The youth group has been trying to convince more tea-stall owners to change the name of their establishment to NaMo Tea Stall. "We are not forcing anyone to join the initiative. At present, we have more than 2,000 volunteers working in various sectors taking time out from their busy schedule to work for our objective. We post videos of our door-to-door campaign on social networking sites and organise social initiatives to promote Modi's vision among the common people," Pravin added.
The article talks about S Arunram Kumar from Chithode, a 29-year-old local financier, who is funding the tea stall manned by a couple of North Indian youths. Arun said that his daily earnings have increased after he introduced the Modi factor. "People are walking into the stall and ordering tea and snacks after reading Modi's name on the board. Business is good. We distribute pamphlets about Modi at the shop," said Arunram.
More tea stalls will be opened in the month of Thai, which begins in mid-January, as the period is considered auspicious for new ventures.