In this project, citizens and corporates can adopt any mile of the city road and maintain it clean, green and beautiful. According to 93.5 FM, a leading FM station in the city, many Bangaloreans have already expressed willingness to join the initiative. Speaking to the FM station, a youngster gave an amusing reason for his interest in the project, "I am very much ready to adopt a mile of road near my girlfriend's house" !
This initiative is a part of the ‘Namma Bengaluru, Nanna Koduge' (Our Bengaluru, My Contribution) campaign. 'Adopt a mile' projects are already popular in various places in the United States.
The project will be inaugurated on Friday, 15th August, 2014 at 8:30 am at Trinity Church in Bangalore in the presence of the mayor of Bengaluru, B S Sathyanarayana, BBMP Commissioner M Lakshminarayana.
The organisers have requested those who attend the event to wear white to support the campaign.