Two major bloopers in 15 days: Is DD failing as an institution?
Ever since, it took the charge, the Modi Government is mulling to redefine the public broadcaster which is losing its charm and aura in the competitive world of digital technology.
Doordarshan
anchor
read
Xi
for
Eleven
Few
days
ago,
a
news
anchor
at
Doordarshan
did
a
blunder
after
reading
Chinese
President
Xi's
name
as
Eleven.
According
to
reports,
she
apparently
got
confused
Xi's
name
with
the
Roman
numeral
XI.
Though, she was sacked immediately, the matter brought huge embarrassment to the public broadcaster.
Manmohan's
visuals
on
Modi's
US
visit
coverage
And
within
a
fortnight,
the
public
broadcaster
add
to
its
recent
howlers,
it
showed
visuals
of
former
Prime
Minister
Manmohan
Singh
in
place
of
present
PM
Narendra
Modi.
Sources told PTI that the "inadvertent error" happened in one of the late evening bulletins on Thursday when Doordarshan News carried Singh's visual instead Modi before introducing news-stories related to the Prime Minister's US visit.
Sources said the same visual was aired in some of other time slots as well.
Not only these, one of its correspondents while reporting on Kashmir floods reportedly used the words 'Islamabad' for 'Anantnag' and 'Sulaiman' hill for Shankaracharya hill.
These gaffe led to a wave of sarcastic comments on social media and thus, bringing more embarrassment to the channel who often is a matter of public ridicule for its poor production quality.
In a bid to shed responsibility, the senior official at DD are saying that the anchor was on casual basis. How can a public service broadcaster who is synonymous with national pride can go away by making such excuses. Doordarshan currently has 33,800 employees, the highest in the world and it can't go by making such silly excuses.
Doordarshan
turning
into
an
expensive
behemoth
Doordarshan
which
had
a
modest
beginning
with
an
experimental
telecast
starting
in
Delhi
on
15
September
1959,
is
turning
out
to
be
an
expensive
behemoth.
Due
to
its
below
the
mark
content
and
out
dated
technology,
its
viewership
has
shrinked
over
the
years.
Recently, a government-appointed expert committee, headed by technocrat Sam Pitroda in its findings pointed out that the DD is increasingly turning out to be expensive behemoth.
The report said,"Doordarshan and AIR have not been profitable since the inception of Prasar Bharati. In today's competitive scenario they have got increasingly marginalized. Their programming has become less and less attractive to the audience leading to a downward spiral in viewership, advertiser confidence and revenue share."
"The once healthy TRPs (television rating points) now struggle to be greater than one," said the report.
Here it is noteworthy to mention that Doordarshan has 33,800 employees, the highest in the world. While BBC has 16,858, Japan and China 10,000 each. Still it has below the mark content and programming.
About 11,000 staff are engaged in supporting the functioning of the remaining 20,000-roughly one support staff for every two staff members engaged on the programming or transmission work a ratio not likely to be found in any broadcasting organization," the report said.
DD
needs
a
complete
overhaul
Starting
from
sets,
lighting,
camerawork
and
content,
DD
needs
a
radical
overhaul
to
keep
pace
with
private
television
channels.
And
to
bring
in
this
change,
efforts
should
be
made
towards
changing
the
entire
work
culture
and
recruiting
a
host
of
new
enthusiastic
producers,
programmers.
The
channel
have
to
made
young
and
exciting
in
nature
which
could
create
equal
excitement
among
the
viewers.