Bollywood actor Aamir Khan, who on Monday, Nov 23, stirred a massive controversy that his family has considered to move out of India, citing the current intolerance situation prevailing in the country, has also dearly cost the brands that he endorses.
50-year-old Khan's comments on growing intolerance have provoked sharp reactions on Twitter with his industry colleagues Anupam Kher and Ram Gopal Varma, berating him, asking "When did 'Incredible India' become 'Intolerant India' for you". [Intolerance row: Aamir Khan's hatred for Narendra Modi goes back a long way]
The philanthropist actor received Padma Shri in 2003 and Padma Bhushan in 2010, by the Government of India.
Although, Aamir is very selective when it comes to endorsing brands, but at the same time, he is known to set trends and has become one of the highest paid endorser.
Let's take a look at some of the brands and campaigns, with which Mr Perfectionist Aamir Khan has been associated with:
Snapdeal: The e-commerce online retailer Snapdeal has become an unexpected casualty of the ongoing Aamir Khan controversy. #NoToSnapdeal and #AppWapsi were trending on Twitter, throughout the day.
Many people threatened Snapdeal that they will uninstall its mobile app and will stop buying products from its site, if they continue with Aamir Khan as their brand ambassador.
Aaamir was reportedly paid Rs 30 crore for endorsing Snapdeal! Recently, Snapdeal's "Dil Ki Deal" camapign had became an instant hit with his fans.
Godrej: In 2013, Godrej Group roped in Aamir Khan with a campaign theme of ‘Ideas that make life better'.
Etisalat Mobiles: In 2010, Aamir bagged a whopping Rs 35 crores as a part of UAE's telecom giant Etisalat mobile deal and became its brand ambassador for 3 years. [Aamir, Shahrukh, Salman rule Endorsement industry]
Ministry of Women's Development: In 2012, Aamir was roped in by the Ministry of Women and Child Development, to be the face of the movement over the next one year.
Atithi Devo Bhavah campaign: Incredible India
Satyamev Jayate: In Oct 2012, Aamir, who is known to charge exorbitant fees for advertisements, had made sure that none of his ads would be featured during his debut TV show lest the brands cash in on the programme.
The show highlighted social issues like female foeticide, child sexual abuse, medical malpractice and honour killings.
National Commission for Scheduled Castes even honoured Aamir Khan, along with Star India CEO Uday Shankar, for creating awareness against social discrimination through the issue-based reality show Satyamev Jayate.
"The show has brought me in touch with reality and taught me so much in the last two years that it can never be measured in money," Aamir had said on IndiaTV's Aap Ki Adaalat show.
On Nov 30, 2011, Aamir became the national brand ambassador of UNICEF to promote child nutrition. He is part of the government organised IEC campaign to raise awareness about malnutrition.