Chennai, Apr 25: Spicing up shows with memes from social media, comic clips from Tamil movies and innovative advertisements, TV channels supporting various political parties, including ruling AIADMK and DMK have turned a key campaign tool in Tamil Nadu for the May 16 assembly elections.
The channels are busy telecasting attacks on each other while showcasing achievements and poll promises of the parties. [Special Coverage: Assembly Elections 2016]
Jaya Plus TV programme "Nalla Sollrangayya Detailu," anchored by noted Tamil comedian Singamuthu, ridicules DMK and other political parties in the actor's own inimitable style while recalling the "achievements" of the AIADMK regime.
Attacking DMK, he asks if the Karunanidhi-led party implemented its poll promises like land to the landless when it assumed power in 2006.
Mimicking Vijayakanth, he asks if it was difficult for the DMDK chief and Chief Ministerial candidate of the DMDK-PWF combine to communicate clearly, how come he could aspire for the top job in the State.
He says "in one form or the other" all the schemes of Chief Minister Jayalalithaa (like free mixies, grinders) has reached all households.
The channel also carries regular promotional programmes like "My Leader" highlighting AIADMK's welfare schemes like low-cost Amma Canteen food chain with catchy phrases like "Sonnathayum Seithom Sollathathayum Seithom" (We delivered what we promised and what we had not promised.)
If the pro-ruling party channel has this catch phrase, rivals have come up with a counter. TV channels like Sun News aired advertisements captioned 'Sonneengale, Senjeengala' (You promised, did you deliver?) targeting the AIADMK.
The ruling party took exception to this and has made a representation to the Chief Electoral Officer to stop its airing. It had claimed that the advertisements violated the election code and the EC has said it would look into it.
However, DMK leaders like M K Stalin continue to pose the same question in their campaign trail. "Sonnangale Senjangala," (They promised, did they deliver?)