Chennai, May 6: As assembly elections in Tamil Nadu are just few days away, the popular Tamil YouTube channel 'Smile Settai' has launched a a live non-stop talk marathon, "Vai Raja Mai", to motivate people to vote on May 16.
Smile Seattai, as the name suggests is an innovative way to to get in touch with the people of Tamil Nadu and to interact with them in a satirical manner. The panel talks about state's political affairs. To reach 100 percent voter turnout target, it has partnered with with the Election Commission of India to get huge number of voters at the polling booths.
The campaign 'marathon' talk-show-cum-missed-call-campaign titled Vai Raja Mai kicked off on Monday, May 2.
"We will provide details on the top 10 candidates from all 234 constituencies including their assets, qualification and track record", Vigneshkanth, Content Head, Smile Settai, was quoted saying as to The Hindu.
To make their campaign viral, channel will also be releasing a dubsmash video and a song featuring popular actors.
Similarly, radio channels are also encouraging people to vote in huge number on May 16.
The results will be announced on May 19 and the fate of Tamil Nadu Chief Minister J Jayalalithaa and DMK will be decided for next for five years.