Customers lined up outside the Apple store in Beijing's Sanlitun shopping area early in the morning, waiting to collect their pre-ordered mobile phones.
One customer who declined to be named said, the most attractive parts of the new iPhone are the double lenses and the water-proof funtion. "Many of my friends are Apple enthusiasts who like to be the first to try new products. Others are turning from the iPhone to cheaper domestic smart phones," state-run Xinhua quoted him as saying.
Starting on September 14, Chinese customers can download Apple's new iPhone operating system (iOS) 10 operating system, featuring an anti-crank calls function based on data provided by Internet companies.
Apple's Q3 Greater China revenue was USD 8.85 billion, down by 33 per cent year-on-year. The company's stock has surged 11 per cent over the past four trading sessions, since the release of the new iPhone models.