Bengaluru, July 7: Following the footsteps of fashion e-tailor Myntra, leading e-commerce platform Flipkart has decided to shut its website and join the app-only bandwagon by September this year.
According to reports, company's chief product officer Punit Soni last week told employees that Flipkart will operate with only a mobile app from September.
Flipkart mobile app will enable users to experience personalised shopping, by creating a platform to know their location, preferences and purchase patterns.
Flipkart said that already 70% to 75% of the traffic is coming from their mobile app.
Myntra's move of going app-based in May 2015, had received mixed reviews from the online shoppers. Shortly after going app-based, Myntra experienced 10 percent decline in its sale. [Myntra's new move: Mobile-based app to replace desktop website from May 1]