After their door-to-door iPad campaign became a hit among voters, AIADMK's IT cell has gone one step ahead with their public campaign. As part of their Techno Campaign, the team has now launched mobile smart TV campaign.
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In yet another unique attempt, party workers are taking two-wheelers fitted with smart screens to crowded places attracting voters' attention to AIADMK's work in three constituencies of Aravakurichi, Thanjavur and Thiruparankundram that are going to polls on November 19.
"We call these Campaign Wheelers and they are part of our TechnoCampaign. We have launched smartscreen fitted two-wheelers that take AIADMK's message of development to voters. The video showcases developmental activities taken up in the constituency under the Chief Minister's leadership and has been approved by the Election Commission", said AIADMK IT wing's Ramachandran.
The Campaign Wheelers are currently being used in Thanjavur constituency but AIADMK hopes to use it in the other constituencies as well. The two-wheelers are parked at places of considerable gathering like bus stops and market places. The smart TV screens roll out campaign material in an audio visual format. More than the content, the medium seems to have fascinated the citizens.
The IT team had earlier used iPads for their door-to-door campaign. Within days they have yet again managed to capture the imagination of the voter. With J Jayalalithaa still under observation at Apollo Hospital, this seems to be an attempt by the IT cell to take their leader closer to the people.