Acharya Institute of Graduate Studies organises media seminar

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Bangalore, Feb 4: The Two day National Seminar was organized by the Department of Mass Communication on ‘Commercialization of Media and Public Service Communication' on Jan 30 and 31.

It was inaugurated by the senior most Professor, Prof. H.S.Eshwara, Sri.N.G.Srinivasa Retired Additional General Director DD was the Chief guest, and this was Presided over by Sri. B.M. Reddy, President ,JMJ Education Society.

The First session was on Radio this was chaired by Dr.H.R.Krishnamurthy Additional General Director (Rtd)AIR. There were 5 Special talks by 5 eminent broadcasters and academicians. In addition to them there were 4 papers on different themes pertaining to Radio.

The session reflected on the future of Public Service Broadcasting which looks dull, and how the entertainment Radio FM w flourishing. Sri Narasimha swamy also mentioned the digital radio as the future option.

The second session was on Television which was Chaired by Sri. N.G. Srinivasa. This Session had 4 Special Speakers drawn from Media and academics, There were 12 papers on different aspects of Television . The session Spoke about the adversities of reality Show and Teleserials and questioned the wisdom of the audience in opting for such programs. It also discussed on how TRP drives the medium Crazy.

The Second day of the Seminar Started with the third session on Print. This was Chaired by Prof H.S.Eshwara. Sri A.S. Narayana Rao, News Editor, Prajavani was the Special Speaker.

Students got an insight into media and its functions

There were 7 papers covering the various dimensions of Print media right from globalization to Convergence of Technology and their impact on TV. Further how TV News Channels are affecting the content in news paper drew also some concern.
Session 4 On Cinema and New Media was Chaired by Dr.B.K.Ravi Chairman, Department Of Mass Communication ,Bangalore University .There were two Special talks by two eminent film directors belonging to different generations.

Sri.S.V. Rajendra Singh Babu substantiated the inherent Compulsion in film Making for Commercialization. He dwelt on how cinema is a reflection of what the audience like and demand. He also spoke about the Changing technology in film making.
Sri. Suni , also a film director mentioned how Social Media Marketing is an excellent optionand illustrated his point by citing his own film Simpallagi Ondu Love Story which was a box office hit.. This Session had 10 papers with wide ranging topics related to films. This session also covered New Media and its extended application in various fields.

The Last Session was On Folk and Theatre which was Chaired by Prof. Mahesh Chandra Guru. Dr.Banandur Kempaiah a folk expert w as the Special Invitee and Prof. Channaveeraih of Acharya Institutes delivered a Special talk. This session had 8 papers which touced the traditional folk media as well as the theatre. The session examined how these media are being adapted to modern day media needs ,and, more importantly how electronic media are using them for addressing the social issues.

The session also discussed the role of traditional media being effective even in the technology era and how this can be extended to serving the Cause of Public Service Communication.

The seminar concluded with the Valedictory address by Dr. Banandur Kempaiah, Folk Expert &Former Chairman, Karnataka Janapada Academy.

In Bangalore

The Two day National Seminar was organized by the Department of Mass Communication on ‘Commercialization of Media and Public Service Communication' on Jan 30 and 31.

 

 

In Bangalore

The session reflected on the future of Public Service Broadcasting which looks dull, and how the entertainment Radio FM w flourishing. Sri Narasimha swamy also mentioned the digital radio as the future option.

 

 

In Bangalore

There were 7 papers covering the various dimensions of Print media right from globalization to Convergence of Technology and their impact on TV. Further how TV News Channels are affecting the content in news paper drew also some concern.

 

 

In Bangalore

The Second day of the Seminar Started with the third session on Print. This was Chaired by Prof H.S.Eshwara. Sri A.S. Narayana Rao, News Editor, Prajavani was the Special Speaker.

 

 

In Bangalore

The session also discussed the role of traditional media being effective even in the technology era and how this can be extended to serving the Cause of Public Service Communication.

 

 

In Bangalore

The Two day National Seminar was organized by the Department of Mass Communication on ‘Commercialization of Media and Public Service Communication' on Jan 30 and 31.

 

 

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