The firecrackers are an inevitable part to celebrate the fervour of Diwali. This year's Diwali is going to be extra special for Gujaratis, as the chief minister of their state, Narendra Modi, is the BJP's prime ministerial candidate for the upcoming Lok Sabha elections 2104.
So, the excited Gujaratis have planned to celebrated Diwali by exploding 'Modi brand' firecrackers.
According to a report, Modi crackers are doing a brisk business ahead of Diwali.
In Rajkot, the boxes of firecrackers with Modi's photograph are the ones that are being sold the most and are being popularly called as "Modi Brand".
"During the time of Diwali there is a high demand for crackers. We have Chinese items as well as the ones with actors'' photos on it. Right now, "Modi Brand" is the most popular and is explosive in Rajkot," said firecracker merchant Parag Dushrejia.
Modi crackers are doing a brisk business ahead of Diwali.
"This time there is a lot of variety in firecrackers as they have photos of actors like Salman Khan, Katrina Kaif, Shah Rukh Khan but when I saw one with Narendra Modi's picture, I immediately bought it. Lately, Modi has been an explosive so the firecrackers also could be explosive like him, that's why I immediately bought it," said a customer in Rajkot, Dharmendra Makwana.
The NaMo mania is so high that a box of firecrackers is being sold at 16 US dollars!
Rajkot has more than 5000 retail showrooms of firecrackers, with business worth more than 8 million US dollars where as in Saurashtra region in western Gujarat, of which Rajkot is a part, the business is estimated to be around more than 20 million dollars.