As it gets ready for the General elections, the Congress, worried by BJP leader Narendra Modi's media skills, is holding a three-day training camp on media management for its media managers.
Congress vice-president Rahul Gandhi, who has tried to bring in some changes and seriousness in the way the party's media unit operates, will inaugurate the training camp for the newly inducted spokespersons.
The camp will be held on July 21, 22 and 23 at the party headquarters on Akbar Road in the national capital.
The Congress had asked its state unit to select 15 articulate, aggressive, knowledgeable and media savvy people for the training.
The spokespersons will also be given additional coaching in their state capitals next month.
The training is also being designed in a more organised manner. Five persons will be trained for social media, ten will receive training in print and electronic media management.
Haryana's young MP Deepender Hooda will be in-charge of coordination with different media centres of the party.
To focus on social media engagement with voters and party workers every state will have a communication centre.
Lastly, to equip the party spokespersons with proper and indepth information on various subjects of public discussion, a research team has been set up in Delhi and it is headed by East Delhi MP Sandeep Dikshit.