Now, an ad campaign that talks to you in your sleep

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Talking ad campaign in your sleep
Germany, July 4: Next time when you lean on the window pane of any public transport, be prepared to hear voices inside your head. This is actually a proposed ad campaign for a product by Sky Technologies that is likely to be launched soon.

Passengers leaning their head against the window might hear adverts within the head, persuading them to download the Sky Go apps. As reported by The Telegraph, the ad would be tapping the advanced bone conduction technology, primarily used in hearing aids, Google's Glass headset and headphones. In this technology, the sound passes to the inner ear via vibrations through the skull. Interestingly, the individual would be the only one listening to it.

Designed by Audiva, this device is in its pre-launch design stage. BBDO (the ad agency spearheading the 'Talking Window Campaign') spokesman Ulf Brychcy said: "If our customer Sky Deutschland agrees, we will start with the new medium as quickly as possible." However, the company is yet to give a nod to the campaign.

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