According to a report published in the Hindustan Times, in a carefully devised strategy, the party has asked its spokespersons not to make such projections as it doesn't want the next big fight to turn out into a clash of personalities but of ideology and performance.
Ajay Maken, in-charge of the Congress's communication department, revealed his party's stand at a meeting with party spokespersons and those allowed to take part in television debates and discussions.
The Congress recently targetted Modi over allegations that the latter, during his whirlwind trip to the flood-hit Gujarat, rescued only Gujaratis and termed him to be a divisive figure. The Congress made an attempt to puncture Modi's prime ministerial aspirations by projecting that he could never unite the nation, even at the time of crisis.
The Congress is likely to put into effect a hashtag 'Fekunama' on twitter to target the Gujarat CM over his 'false' development claims in Gujarat.
Supporters of both Rahul Gandhi and Modi have been engaged in a battle in the virtual workld ever since the two started addressing industry bodies in the national capital two months ago. While Gandhi's supporters used #FailureModi, those of Modi used #SaluteModi, to present their confrontational viewpoints on twitter.
The Congress has also decided to set up social media platforms and media cells in sall states starting with those who are set to go to polls this year.