The NCW has summoned the head of "Balaji Telefilms" to explain her stand regarding a complaint filed against the producers of the film for showing women in "bad light".
"We have issued a notice to Ekta Kapoor after a complaint filed by Ipsita Roy Chakraverti who has taken offence with the way witches are allegedly portrayed in the film. She has been asked to be present before the commission on April 9," said NCW chairperson Mamata Sharma.
"It is quite obvious from the trailer that the film seems to encourage witchcraft which is not considered good for the society. Today's generation does not know of witchcraft and I don't think we need to educate the youngster on something that is not considered right by the society," added Sharma.
The promos of the film have already caused lot of curiosity among the film buffs.
The promos of the film has angered Kolkata-based self-proclaimed Wiccan priestess, author and social activist Ipsita Roy Chakraverti.
Chakraverti had approached the President's office with the complaint against Balaji Telefilms, the producers of film. President's office has referred the case to NCW.
However, Kapoor is yet to make any statement regarding the complaint issued against the film.
The film is said to have adapted a folklore and not promoting any superstition. 'Ek Thi Daayan' is based on a book written by Mukesh Sharma, father of actress Konkona Sen Sharma, who also stars in the film in a prominent role.