The company has bought 50 brand new cars for the service and have hired 50 women drivers in the age group of 20 to 40 years. The vehicles have distinct pink and white colour scheme to give the cabs a feminine look.
Kedar Kasar, director of K K Travels, went for this new venture after reading all the "stories of harassment of women" that keep appearing in newspapers. To begin with, the service will be available only during the day. The company may offer round-the-clock services soon and extend the service to Mumbai.
Meanwhile, Meru Cabs, India's largest radio cab service provider, is celebrating Women's Day, with the launch of SMS-based ‘Trip Tracker Service'.
This service has been launched across Mumbai, Delhi, Bangalore and Hyderabad. Under this service a designated person of woman traveler will be sent SMS alerts about the cab location and journey every 15 minutes. This first of its kind initiative is an opt-in service and is available free of charge to the Meru customers.
The SMS alert will be sent at the beginning of the trip including the customer name, trip start-time and area where the trip began. Next step is SMS updates every 15 minutes during the journey with details of the location of the cab. At the end of the trip another SMS will be sent with the location where the trip ended.
One should avail of this facility while booking a Meru cab, through the call center (4422 4422) or the website Meru cabs.Check with other cab operators about this kind of service as some operators are offering such facility. Even the Mumbai's public bus service operator will have a group of khaki-clad women conductors on board from tomorrow. The BEST will, for the first time, have a group of women conductors giving tickets from an electronic ticketing machines. The BEST runs more than 50 ladies special services.
Mumbai already has women drivers in private taxis, autorickshaws and suburban trains.