Ensler, who is behind the concept called "One Billion Rising", said it would be a global strike call against violence. The campaign has been joined by several organisations and individuals from across the globe. Ensler, who said the protest dance will be a cultural expression of spirit, freedom and body, added that the world was witnessing a form of capitalism that encouraged a culture of rape of the earth, the environment, besides of course the women.
Ensler said at a press conference that the recent protests in Delhi against the rape of a 23-year-old student, who eventually succumbed to her injuries after falling prey to barbaric torture by a number of men, were something she had never witnessed anywhere in the world. She said the presence of a huge number of young men in the protest had touched her.
Social activist Aruna Roy said new economic policies were commodifying women to encourage consumerism. She said the modern consumerist culture, when coupled with a regressive tradition, was leading to growing violence against women in India.
It is urgent to stop all practising religious rites and practices that look down upon women at our homes and society, said another member of the campaign.