Most of that thinking has to be done by one man, manager Arsene Wenger, who is currently thinking about leaving the Emirates at the end of the season after Arsenal's worst start to a season since 1994.
Fans are furious over the Arsenal board but not their manager, blaming them for making only profits and ignoring football totally.
However, 10th place after 15 games with only 21 points is not what the fans expected as Arsenal's aim was to challenge for the Premier League title prior to the start of this season.
The situation has gone bad to worse. Arsenal fell to shock 3-1 defeat at home to Swansea City. The Welsh club clearly dominated over the Gunners as Michu secured three points towards the end.
Clearly the blame falls on Wenger who is expected to build a team and get the most out of each player right from the start of the season. Only five wins in 15 games is not what is expected from a side like Arsenal and two points in three games against oppositions Aston Villa, Everton and Swansea is really worrying.
Despite brining in the likes of Lukas Podolski, Santi Cazorla and Oliver Giroud and already having established players like Theo Walcott, Mikel Arteta and Thomas Vermaelen, Arsenal have been inconsistent from the start.
Successive draws in the opening two matches indicated their lack of attacking powers upfront and pressure piled up on striker Giroud but the Frenchman has scored four since. After the Gunners thrashed newboys Southampton 6-1 at home, many believed they are back firing with all guns and it followed with an impressive 1-1 draw at the Etihad against champions Manchester City.
Since that 2-1 loss in Manchester, Gunners have managed only one win against their city rivals Tottenham.
Wenger has to re-think and reshuffle his tactics and techniques to bring Arsenal back to winning ways. The Champions League spot is what fans would least expect and with only five points below the top four, it shouldn't be that hard for the Gunners.