Its Facebook page at www.facebook.com/bharatmatrimony provides subscribers the hottest topics on marriage and related subjects and features applications that enable partner search, virtual gifting and a variety of social games and fun. The result is a robust, engaged and active community that is consuming and sharing stories that matter to them on the world's largest social network.
"We have been actively involved in social media as a way to listen, adapt and interact with our audience," said Founder-CEO of BharatMatrimony Murugavel Janakiraman.
"The million fan mark on Facebook is an indication of success with engaging customers and fans and connecting them to the things they are passionate about. We appreciate and celebrate this milestone with all of them," he added.
BharatMatrimony is considered as a pioneer among matrimony brands in the social media space. Over the years, BharatMatrimony has succeeded in building an actively engaged community on Facebook. It offers unique opportunities to subscribers to engage with its products and services. More than 20 per cent of BharatMatrimony's Facebook fans interact with it on a very regular basis, making it one of the most engaged Indian brands on Facebook.