LIC's 56th anniversary offering unparalleled service

It's grand celebration time for the largest insurance company in India, the Life Insurance Corporation of India (LIC) on Sept 1, 2012 when it turns a year older. Offering unparalleled service since 1956, LIC has been using people's service for their own welfare and the life funds are deployed for the best advantage of LIC policyholders as well as for the community.

The latest offering from the LIC on the occasion of its 56th year of service is the new micro insurance product 'Jeevan Deep' that will be launched on Sept 1. This is an endowment assurance with an added feature of guaranteed additions along with provision of Loyalty addition. An immediate annuity product is available for 'on-line buy'.

During 2011-12, 357 lakh policies were sold commanding 80.9% of the market share of new policies issued and its total first year premium income was pegged at more than Rs 81,514.49 crore, including Rs 38,955.06 crore of premium through Pension and Group schemes i.e., 71.36 % of the market share. In Pension and Group schemes, new lives insured were 284.12 lakh under conventional business and 94.44 lakh lives under social security schemes.

In the year 2011-12, 185.7 lakh claims amounting to Rs 66,022.82 crore were settled. 93.19% of total maturity claims were settled on or before the date of maturity. 94.34% of non-early death claims were settled within 15 days of intimation. The outstanding maturity claim ratio is as low as 0.5% and the outstanding death claim ratio is 1.22%. Total payments to policyholders aggregated to Rs 1,12,911.82 crore.

LIC offers life insurance under Group policies to various groups. LIC also offers insurance coverage to people below the poverty line under social security group schemes like 'Janashree Bima Yojana' & 'Aam Aadmi Bima Yojana'.

The scheme 'Shiksha Sahayog Yojana' is a free add-on scholarship benefit that is available for children of the members who are covered under 'Janashree Bima Yojana'. Free add-on scholarship benefit is also available for children of members covered under 'Aam Aadmi Bima Yojana'.

As a part of Corporate Social Responsibility, LIC Golden Jubilee Foundation has supported NGOs across the country through 211 projects, since inception, reaching out to many deprived sections of society through infrastructural support.

LIC has won 27 awards in the insurance category, notable ones being the Reader's Digest Trusted Brand Award, Business Super Brands, CNBC Aawaz-Consumer's Trusted Choice Award, ET Brand Equity Award, Golden Peacock- Innovative Product Award, Outlook Money Award and CNBC TV18 Award.