Sources said that I&B Secretary Uday Kumar Varma has written to new TRAI chairman Rahul Khullar on May 16 in this regard. "Major players are looking for expanding their business interests in various segments of print and broadcasting sectors. In this scenario, issue of media ownership and the need for cross media restrictions assumes great significance," Varma wrote in his letter to Khullar.
Sources said that the I&B Ministry has asked TRAI to look into both horizontal and vertical aspects of cross media ownership, and then give its recommendations. In his letter, Varma has written that at present companies have control and ownership across Print, TV and Radio leading to horizontal integration. While, at present, there is no restriction for a company to have ownership across Radio, TV and Print mediums, but apprehension has been expressed in the past that control of media organisations in a few hands may prevent plurality of news and views, official sources said.
Varma, in his letter, is also learnt to have said that there were other implications related to cross media ownership including ensuring quality services at reasonable prices. The I&B secretary has further asked TRAI to look into the issue of vertical cross ownership where companies owning TV channels were venturing into various distribution platforms like Cable TV distribution, Direct to Home (DTH) and Internet Protocol Television (IPTV).