An online campaign against the protest of the ad has also been started.
"Hey, startups that are helping @aplusk get richer, can you tell him that racist brownface ads aren't cool?" said Anil Dash, one of the members of the campaign.
According to the NRI community, the advertisement is stereotypical portrayal of the Indian community and shows it in a negative light.
"Hey if you care, call popchips at 18662179327, hit 2 and register your concern, they got to pull this shit and apologize, that's it," read New York rapper Das Racist's tweet.
"The new popchips worldwide dating video and ad campaign featuring four characters was created to provoke a few laughs and was never intended to stereotype or offend anyone. At popchips we embrace all types of shapes, flavors and colors, and appreciate all snackers, no matter their race or ethnicity. We hope people can enjoy this in the spirit it was intended," said Pop Chips in a statement.