10,000 Gandhi books worth Rs 5.25 lakh sold by students

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Mahatma Gandhi
Mumbai, Apr 8: About 8,500 copies of Mahatma Gandhi's autobiography 'My Experiments With Truth' in English, Hindi, Marathi and Gujarati were sold by students of the city-based Chetana Institute of Management in a month.

The students, wearing T-shirts with Gandhi's messages 'Be the change you wish to see in the world' also sold about 1,600 copies of other Gandhi books, 'Timeless Inspirator Reliving Gandhi', edited by scientist Raghunath Mashelkar and 'Gandhian Management' by Ram Pratap.

Altogether, about 10,000 Gandhi books worth Rs 5.25 lakh were sold during March 4 to April 7, the Bombay Sarvodaya Mandal said. The students approached people in the streets, school children, employees of public and private companies and shared the importance of the Gandhian literature.

Displays were also organised for the benefit of school children. The project, Jagruti, is based on the concept of Gandhian education system and was designed to help students learn about Gandhian values and get hands-on experience of sales, operations, finance and systems management.

The students have handled all the responsibilities, from designing the programme, sponsorship, operations, marketing, permissions and sales.

PTI

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