In the first phase, over one crore cards priced at Rs 25 has been issued and is understood to be selling well, especially in Uttar Pradesh.
According to a core Team Anna member, the card comes with a specific number and has been issued keeping in mind the "sometimes positive, negative and neutral" coverage by the media.
The move, India Against Corruption (IAC) activists feel will leave supporters either confused or ill-informed. The Anna SMS card will ensure that the holders are informed about the IAC’s activities for a year.
With Anna’s earlier SMS campaign becoming a huge hit, their current database is flush with more than three crore mobile numbers. But a bulk SMS to be sent will cost the IAC Rs 5 lakh at the existing market rate.
This is when Team Anna thought of an alternative rote to reach the maximum people when faced with a cash crunch. Vaibhav Maheshwari, an active member of Team Anna in UP said, “Faced with fund crunch, IAC has decided to rake up the money from the supporters.”
IAC has reportedly purchased bulk SMSs from a server in Mumbai.