Slain Eve Carson's face is being used by Jubeerich Consultancy, a company which calls itself "leading and reputed firm in the world offering overseas study opportunities and placement services," without prior permission from the family, said a report in the First Post.
"Beyond ethical concerns, the use of Carson’s photograph raises legal issues: the image in question is her official student body president portrait, meaning UNC owns the copyright," said the The Huffington Post.
Deborah Gerhardt, law professor, University of North Carlina hoped that people in India would recognize the offensive nature of the advertising campaign for US citizens and asked Jubeerich to stop using Carson’s pictures.
"You just have to hope that people will respect the dignity of her family and her memory and understand that for people who see this in the United States, this really evokes a horrible tragedy," Gerhardt told in an interview to the News & Observer.
Carson was brutally murdered in 2008 by two men after they kidnapped her from her house in a bid to extort money from her ATM.
It is revealed that she was shot five times and her body was thrown away. The accused are now serving life sentences.