Interestingly, Narendra Modi also draws more followers than Republican President hopefuls Mitt Romney and Rick Santorum!
Since he crossed the figure of 400,000 followers, Narendra Modi has tried two very innovative things on his Twitter page. Firstly, he decided to ‘follow’ commoners on Twitter. Thus, the individuals who he ‘follows’ now have the opportunity to directly communicate with him and convey their views, requests. Narendra Modi may not reply to individual Tweets but he does ensure that action is taken on most suggestions that he receives over Twitter.
Furthermore, Gujarat is celebrating 2012 as the ‘Year of Youth Power’ commemorating Swami Vivekananda’s 150th birth year and in the wake of this, Modi has been tweeting an inspiring quote of Swami ji every morning. The quotes have been a great hit among netizens and have been able to spread Swami Vivekananda’s ideologies far and wide.
The last month also saw Narendra Modi’s official website (www.narendramodi.in) receive a fresh look with several interactive features in addition to the earlier ones. Particularly, the ‘Citizen Journalist’ section that gives the viewer an opportunity to share one's articles that would be read by millions of web users.
For the first time, a ‘You Said It’ section has been created wherein opinions, Tweets or Facebook posts from well-wishers are shared and regularly updated.
It is now possible for readers to add news reports, blog posts and articles in the ‘Media Coverage’ section. The biography of Modi has been revised and so have articles on the various development initiatives of the Gujarat government.
Other leaders can surely take a leaf out of this people oriented approach of Narendra Modi’s new site.
It is a very well known fact that Modi has been a pioneer in the use of latest technology and that he has even incorporated the use of latest technology in the functioning of the Gujarat government.
For this he had also been a recipient of various awards including the ‘e-Ratna Award’ by the Computer Society of India. The ‘eGov strategies and ICT enabled initiatives’ at the CMO were awarded ‘Best Government to Citizen Initiative of the Year Award’ at the prestigious eIndia summit in December 2011.
Just before this in the first week of December the ‘ICT initiatives of the CMO’ won the ‘Award of Excellence- Departmental Level’ at the CSI Nihilent e–Governance Awards 2011.
It is indeed wonderful to see Narendra Modi resorted to such innovative use of technology and especially social media to reach out to the people. One sincerely hopes other public figures get inspired by him and adopt similar methods to connect with the people.