BJP Rajya Sabha Leader of Opposition Arun Jaitley flagged off the campaign from the historic Azad Maidan here.
Leader of Opposition in Goa Assembly, Manohar Parrikar would be leading the campaign.
"The Congress government's misadventures have helped BJP in the coming elections," he said adding that the double anti incumbency at Centre and state will work against the party.
Jaitley said the BJP has provided a clear alternative for people, who are aspiring for better governance.
Parrikar said this election has given another chance for the people to liberate Goa from the misdeeds of Congress.
"There is an anti-Congress wave which is sweeping across the state and it will certainly be reflected in voting on March 3," he added.
BJP Goa Chief Laxmikant Parsekar said people from various sections are joining the party ahead of the elections.
"Across the state, various leaders will be joining the party in coming days," he said.
The Jana Sampark Abhiyaan is focussed at people in the grassroot level and will address their issues creating a public opinion in favour of the BJP.