"In Mumbai, while the President was in discussions on trade relations between the two countries, the first lady visited with a group of orphans and runaways, kicking off her shoes to play hopscotch with them, dancing and shimmying to the beat of a song from a Bollywood movie," wrote the New York Times journalist Jodi Kantor in her latest book 'The Obamas'.
"The first lady's staff knew the formula by now: put Michelle Obama in a roomful of kids—especially kids who were outsiders in one way or another—just let them interact, and they were likely to end with a Moment that generated warm, positive images and video," Cantor wrote.
"All we had to do was set the stage," Melissa Winter, her deputy chief of staff, said later according to the book, which has been described as highly exaggerated by White House Press Secretary Jay Carney.
"It was the original, defining visit to the London school refined, repeated, staged again and again by East Wing staff, turned into a reliable formula to convey what she wanted to stand for on the world stage: the idea that anyone could grow up to be anything," the book says.
"The images that beamed around the world, of the first lady elegantly defying convention and caste, were the opposite of the ones from her Spain trip," the author writes.
"She looked joyful, accessible, down-to-earth—value added," she approvingly told her team later.
"'Value-added' was a favorite Michelle-ism, one of the highest compliments she gave. It meant that the moments were beneficial to the administration; that they helped the president in some way," Cantor said.