Fujifilm to double camera sales

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Mumbai, Jan 8: Fujifilm, Digital imaging major said that the marketing budget for camera sales will be pushed this year by doubling the budget to Rs 120 crore in an attempt to enhance its market share.

"Marketing investment this year will be 100 per cent more than last year, roughly at Rs 120 crore," A Rajkumar, Fujifilm India, country general manager.

Fujifilm in 2011 had sold 1.6 lakh cameras and said that it planned to double its unit.

"This year, we are expecting a revenue of Rs 600-700 crore from India across all divisions," said Rajkumar.

The demands for cameras have been mainly coming from small towns.

"We are seeing a demand mostly from the non-metros, that too, mostly the first-time buyers, while the metros are mostly replacement markets," he said.

"It is feasible to have a manufacturing plant in China or Thailand and not here," he said that the company was not aiming to set up a manufacturing unit here.

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