A survey carried out by ASSOCHAM in six major cities of India- Delhi, Mumbai, Kolkata, Chennai, Bangalore and Hyderabad revealed that mobile phones are no longer used only for staying contact with others but have become devices to feacilite a bunch of entertainment options to its users.
India has the second fastest growing telecom markets in the world after China with 59.1 crore users in urban and 30.1 crore in rural. As the prices of mobile handsets coming down which is why people are changing handets quiet often in serach of new application.
The ASSOCHAM survey was done with a total of 1,370 in the age group of 20-30 years where 39 percent were said that they move to a new phone in less than two yeras for new appilcation. The findings suggest that friends are the single most important souce of information while purchasing a handset.