The Indian government is not all pleased by this move and has commented that such advisories will hamper tourism to the country. Also, they consider that terrorism is being used as a mask to scare those wanting to visit India.
Union tourism minister Subodh Kant Sahay has been quoted as saying, "I have taken up this with the external affairs ministry and asked it to persuade these countries to withdraw the travel advisories immediately. This is nothing but scaremongering. Leave aside other parts of India, 100% booking is being reported from Jammu & Kashmir. If this isn't a sign of normalcy, what is?"
The travel advisories are sure to impact the tourism trade considerably, with fears of cancellation rate going up by 10-15%. With the negative advisories, the tourists are likely to flock to countries like Sri Lanka, China and Thailand.
To express their apprehension at the advisories issue, hoteliers and travel agents met with the Union Tourism Minister who later broached the matter with the foreign secretary. It is also understood that the matter will be discussed at the meeting of tourism ministers of G-20 countries.