"We are in an enviable position that we have people who come to Google," Vic Gundotra, vice president in charge of Google+ said at a Web 2.0 Summit in San Francisco.
Meanwhile, Google+ has got more than 40 million users since it opened to the public about a month ago but has a long way to go to come up with Facebook's membership of approximately 800 million.
In future, programs offered as online services at Google Apps will work with Google+ accounts, which will eventually synch with other popular offerings such as YouTube.
Gundotra acknowledged that Facebook has the advantage of a "network affect", in that complex webs of friends are established there and people might find it daunting to up and relocate to Google+. "The incumbent has a huge advantage," Gundotra said. "If you play the same game, you are not going to win... So we are going to do it differently," he added.
According to executives, Google+ launched with a requirement that people use their real names online in order to let others find them more easily. Google co-founder Sergey Brin said that initially Google+ was some what complex but has come to like the online community that lets users create "circles" of contacts depending on intimacy.