The official DIAL page is already up and running and the Twitter handle is @Delhi_Airport.
DIAL CEO I. Prabhakara Rao has been quoted as saying, "We wanted to create an effective channel of communication with our customers, in addition to our already existing means like the feedback forms, information kiosks and email. Facebook and Twitter offer us and our esteemed customers an instant mode of communication and the ability to connect swiftly. Very soon we will be live on other social media platforms as well. Besides providing required information, we intend to send useful updates on airport related facilities, special offers and promotions that we would be undertaking from time to time."
On the reasons behind the DIAL'S foray into the social media space, Rao commented, "India has close to 4 crore Facebook users and also a huge number of people on Twitter, with both these figures growing. Majority of these people are flyers or potential flyers, so it makes sense going live on social media."
According to estimates by Facebook, Delhi and NCR have a combined user base of 59 lakh that makes up a sizeable chunk. The total user base in the country for Facebook is around 3.75 crore. The popularity of Facebook is growing with the total number of users worldwide crossing 800 million.
Twitter too is not far behind in popularity and reach with as many as 100 million active Twitter users. Out of the 100 million, a whopping 55 per cent tweet on the move with the help of mobile devices. On this emerging trend, Rao stated, “DIAL has recently launched its website for mobile users at m.newdelhiairport.in."
The very first day of launch saw, DIAL managing to attract 100 followers on Facebook. This FB page and the Twitter page posts details of the various initiatives of the Delhi airport especially with regards to the forthcoming F1 Grand Prix.