Google, benefiting from a growing ad online market and sharper research focus, increased its profit by 26 percent. The robust demand from advertisers in emerging markets such as in Asia, as well as strength in its mobile and display advertising businesses increased Google's financial results during the third quarter.
Google paid-click performance also turned out well for third quarter as it increased approximately 28% over the third quarter of 2010 and increased approximately 13% over the second quarter of 2011.
Google owned sites generated a revenue of $6.74 billion, or 69% of total revenues in the third quarter of 2011 which showed an increase of 39% over third quarter 2010 revenues of $4.83 billion. The international revenues which come from outside the United States totalled $5.3 billion, representing 55% of total revenues in the third quarter of 2011, compared to 54% in the second quarter of 2011 and 52% in the third quarter of 2010.
Revenues from the United Kingdom totalled $1.05 billion, representing 11% of revenues in the third quarter of 2011, compared to 12% in the third quarter of 2010.
Google's recently launched social networking service, Google+, is also giving competition to other social networking sites like Facebook and LikedIn. Google+ has collected 10 million users in the first two weeks.
The Internet search leader had signed up more than 40 million users for its recently launched Google+ social network and more than 3.4 billion photos have been uploaded to Google+ by users of the service.
The GAAP net income in the third quarter of 2011 was $2.73 billion, compared to $2.17 billion in the third quarter of 2010. Non-GAAP net income was $3.18 billion in the third quarter of 2011, compared to $2.46 billion in the third quarter of 2010. Google third-quarter net revenue, which excludes fees that the company shares with partner websites, increased 37 per cent year-on-year to $7.51 billion. However, analysts had been expecting a Q3 revenue of $7.22 billion.